Behavioral factors Yandex. The nuances of the filter, which should know every webmaster

In this article you will learn how search engine Yandex is struggling with the markup of behavioral factors and what is the danger for honest webmasters to losing positions for a long period. The article will be useful for both professionals and novice webmasters, which I tried to paint the most difficult moments.

As soon as the search engine introduces a significant ranking factor, it immediately trying to cheat SEO specialists. PS is forced to run filter in order to stabilize the results. With absolutely any organization presupposes that there will be a certain percentage of defects. However, to reduce costs in the PS are automating interaction with websites, and at some point of inconsistency, or lack of perception of the problem, can completely refuse to interact with them. The failure of the interaction is primarily associated with a high percentage of treatment obviously the perpetrators of the sanctions, SEO-specialists which seriously harm the customer's site and are not able to resolve the problem, and on the other hand with the fact that conscientious website owners simply do not have the necessary skills to find the required form and to write the mythic Platon Schukin. Thus, the support service refuses to work together on certain issues to save on payroll. With the end of 2014 they entered the branch of issues related to the cheat behavioral factors.

It looks like this: if you still find in the panel webmaster "item feedback", you'll see a list of typical questions. Choosing anything similar with your topic branch, you get, in the context of behavioral factors, unhelpful text and the list of possible actions:



And that's all. Thus, sanctions search engines related to the cheat behavioral factors peremptory steel. This moment emphasizes the seriousness of this topic (how to find a form, read the review below).

Before we talk about how not to become innocent the victim of this problem, let's talk a little bit about who we owe the attention to this filter and those that honed its algorithms.

The price markup of behavioral factors of the site to "Yandex" is part of a complex of measures to improve position of the website SEO specialists. Sometimes it's a loud call the promotion of behavioural factors. To optimize the work of SEO specialist refers to special services, where in automatic mode or using people for a small fee, performed a certain task. The limited diversity of tasks (actions) and some associativity IP addresses of those who do cheat, gives the filter the PS output that the behavioral factor of ranking is wound.

So, we come to the first news letter of happiness from the panel Yandex Webmaster. You should regularly check the this Inbox, and if you have not, then register there and link your website.

The letter will have a very detached, nothing alarming title, messages from Don Corleone: "some methods Of search engine optimization and their consequences."

Here are the contents of automatic writing at the end of 2014:
Hello!
Recently some SEO companies and services, including the services of automated site promotion, webmasters offer services related to the "behavioral factors". It can be called differently: "behavioural factors", "promotion behavioral factors", "behavioral factors for all, strengthening links behavioral factors" and so on. As a rule, these names conceal an attempt to deceive a search engine in various ways related to the emulation of user actions.
The use of such methods can have a negative impact on trust search engines to the site and lead to a significant reduction in traffic. More information about the app or similar methods of promotion and their implications can be found in the blog of Yandex for webmasters:
One of the incorrect ways SEO and its implications
One of the incorrect ways SEO and its consequences — 2
Yandex recommends to avoid the use of these methods in their practice, and to ensure that the company and the services that You employ, do not offer such methods of "promotion".
We wish You good decisions in the coming year!

It's time to get scared, seeing such a message, it is addressed to your website* and it is, in fact, nothing like the classic kiss of death because the whole plot of the transmission of this message is that the sender assumes you know what it's about and what will happen next. The catch is that someone does not understand what it was about, because they do not know what the reason, or, worse, doesn't know what it is he and his habits are the reason. Thus, he does nothing, the victim of the search algorithms, well, I didn't do anything this way!?
*note from 21.01.2015: letters 25-28 Dec 2014 came EN masse, perhaps for the first time Yandex has sent them in order to prevention and is not related to a specific site. In the future, will have to clarify if there is the same letter in the other boxes "panel webmaster".

After receiving the letter, it is important to analyze the situation and take the necessary action within a week from the letter date.

But, back to the essence of the problem. Now we are in a tight approach the consideration of the imperfection of the filter behavioral factors. To be honest, I will not: the problem lies in the inconsistency of services Yandex and inaccurate values at low attendance rates.

At the time, Andrey Kalinin, head of the team searching Mail.ru talked about that behavioral factors of the site with low rates can not fully be used in the ranking formula. And, it seems, the basic search algorithms have learned to work in this plan adequately, however, raised here the filter does not has that kind of grace, because it is not associated with the main search engine. And it is possible to notice by analyzing sanctioned site in different regions and domains of PS Yandex. He just adjusts the value of the positions. Does it have a cutoff on low. Simply put, inappropriately configured, the algorithm will cut off your TOP10 and all at least 2 weeks. Whether there will be then a precipitate is not known. There is nothing surprising in such "promiscuity": the results and filter work with different people, solve different problems, their attention is drawn to different things, they are limited by the ability to spray their attention to less important to their work aspects.

And now let's get back to the idea above, "I wasn't doing anything".
not Even will develop a story about your competitors that can make you such a gift (and particularly elegant to do so for a new player on the market, calculating the budget for positions in the PS and CTR, and then napusti on a percentage of the cheapest cheat) and go back to the history of the common man and his site.

So, to answer the question, but you did something on your website? You went to the site and made certain actions possible, you the website owner and 10 times a day down to the icon Yandex.Mistreci to look at the indicators, or edit content directly in the panel of your shared hosting and updating content a hundred times a day, or just do the so-called tupai... Remember your behavior on the website and mentally see how similar your actions, how they are honed, with any similar IPS they performed. You already scared?
And that is the main point: if you love your site and constantly visit a page with a low number of visitors (and, worse, with positive dynamics in attendance) – you may be a victim of the filter PF Yandex. Remember: excessive love of the webmaster of the site banned.

But stop! During their visits I go on Yandex.Metric (he should understand) or possibly I have the check mark in the metric "does not take into account my visits." Indeed, the visits will not be counted! But at the same time they can take into account filter, because, paradoxically, Yandex does not agreed that was confirmed by the representatives of Yandex. This is done primarily to ensure that people do not create more accounts in order to bypass any service, so the search for all kinds of parsers is not through the analysis of several uchetok, and only one, current.

But the metric and filter PF still have something in common — and it's counter Yandex, third-party product that you have kindly agreed to install, and which not only works in your favor, but also against (if you behave, in his opinion, suspicious). The second point especially is very slippery for site owners, it is possible to install a third-party counters. In the context of particularly dangerous in the counter code Yandex script that monitors a user's behavior.

And here it is, a wonderful recipe: if a page on your site have an attendance average less than 50 people per month and you do not cheat, feel free to remove the scalpel from the counter Yandex.Metrics. I really recommend that you leave only the following code:

the
<img src="//mc.yandex.ru/watch/номер_счетчика">

At such low indicators of behavioral factors do not matter for formula ranking SS, but the filter is already running at all. You increase their risk, and in return get nothing. If you are in the commercial sphere, it is especially dangerous.

And another mean when you through the results and visit your site or not even make the final. This is very dangerous, even if you logged in as the owner of the website. There is no consistency in the services, you will be considered as a normal visitor... weird the visitor, and the smaller attendance on the page, on which you like to go, the more chance to deserve the anathema from search engine "Yandex".
Article based on information from habrahabr.ru

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