Google bought the company Apture



Today it became known that Google bought another company, this time acquiring "Corporation of Good" for the search scope. Bought Apture, the company since its inception, worked on a technology fast (in fact, almost instant) information to the user. Software from Apture, which is a browser extension, help the user find the desired information on any website.

Apture was created in 2008, and during its existence the company received approximately $ 4.5 million U.S. investment. The browser extension of production this company is called Apture Highlights. According to the company, this extension helped the site owners to keep visitors, who can find everything they need right on the site, without the need of search services.

I must say that technology Apture was quite popular, worked with them for resources such as Financial Times, NYT (New York Times) and others. As for the Financial Times, the technology of Apture Highlights was a very interesting way. The user directing the mouse cursor on the name of any company mentioned on FT, I received a pop-up window displaying all the relevant data for this company, including the dynamics of stock prices, the company's rating etc.

Most likely Apture technology will be used in the new version of the Chrome browser. So far, the representatives of Google has not officially commented on the purchase. The team bought startups will be to work for Google, as already said the representatives of Apture.

CNET
Article based on information from habrahabr.ru

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